Sylvie Fleury, Yes to All Solo show of Sylvie Fleury at Kunsthal Rotterdam
In the 1990s, Sylvie Fleury found fame with her ironic presentations of glamour, fashion, and lifestyle. She still follows the latest trends, loyally reads all the relevant fashion magazines, and never misses the seasonal couture shows in Paris. In her work she responds to the overwhelming influence of the fashion industry by elevating elements from that world to artworks. In the exhibition visitors can imagine themselves to be in a concept store filled with designer goods, Vogue covers, and neon installations with slogans like 'Champagne & Limousines'. By placing luxury goods, accompanied by their seductive sales strategies, in a different context, Fleury is making us aware of the similarities between consumerism and the fashion world.