Sylvie Fleury

Bronze sculptures

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Bronze sculptures

Bronze sculptures

Press release

We take pleasure in announcing a solo exhibition by the Swiss artist Sylvie Fleury. The focus of the
exhibition will be seven bronze sculptures, created around the year 2000 and rated among Fleury's
most popular works, as well as one sculpture - its form dating back to the iconic Birkin bag by
Hermès - made especially for the exhibition. For White Gold, as this sculpture is called, Fleury
used for the first time a palladium surface applied to the sculpture like gold plate. In addition, we will be showing three new neon works from the Yes to All series, and in the garden of the gallery, a
group of sculptures from the Mushrooms series, all of which were exhibited in Fleury's extensive retrospective at the Musée d?Art Moderne et Contemporain (MAMCO) in Geneva (2008/09)

Sylvie Fleury is known for her tender, cynical critique of consumer culture as played out in
the worlds of beauty, fashion an luxury products. Although at first glance her works may
seem like an affirmation of the consumer society and its values, on closer inspection a more
subtle commentary on superficial beauty becomes apparent. Her objects, wall pieces,
pictures and installations assume an intrinsic value far exceeding the mere affirmation of
brand names.
Hence, the slogans Fleury renders in brass letters, in crystal or neon writing are not merely
the logos of internationally renowned couture houses, perfumeries or glossy magazines. By
using these logos, Fleury evokes humanity's ideals and aspirations related to them. The
slogan Yes to All refers not only to the profane computer command in the Microsoft operating
system, but it can also be seen as a cynical comment of neo-liberalist politics where places
like shopping malls become ritual pilgrimage sites, and retail therapy an aspirational hobby in
most worlds cultures today.
Sylvie Fleury's bronze sculptures always demonstrate detailed knowledge of the artistic
aesthetics of Pop Art and Minimal Art, without her work developing into Art on Art, but finding
its identity in what Andreas Schalhorn aptly described as "virtue of the surface". The verve of
Fleury's sculptures lies in their materiality, their significance in the artistic mise-en-scène of
the mix of aesthetic manipulation mechanisms (advertising, fashion, colour, materials) and
secondary needs (beauty, relaxation, satisfaction of desire). In the mid-1990s Eric Troncy
pointed out that Fleury's sculptures were so positively and provocatively superficial, because
she undermined the informed expectations and reception patterns of 1980s art - and this
was precisely where her incomparable quality lay. Moreover, no artist has probably ever
combined the idea of Duchamp's Ready Made with Warhol's affirmation of the consumer
world in such an unbiased way. In Fleury's sculptures, the profane assumes an aura of
sanctity.

One is inclined to associate Fleury's Mushrooms with a reference to hallucinogenic drugs, but
also with the world of fairy-tales: the viewer imagines himself like Alice in Wonderland. In
Fleury's Mushrooms, these strategies of infantilisation and caricature are combined with a
reference to the male-connoted world of motorsports: the fibre-glass structures with multiple
coats of lacquer are reminiscent of the tuning culture for sports cars. They generate a
disconcerting frisson in view of the creation of such hybrid worlds and the subtle combination
of masculine and feminine.
Sylvie Fleury (*1961) lives and works in Geneva. Since the early 1990s, Fleury's work has
been exhibited and included in important public collections such as those of the New York
Museum of Modern Art, Centre for Art and Media (ZKM) in Karlsruhe, Daimler Contemporary
in Berlin, Migros Museum of Contemporary Art in Zurich, Museum of Applied
Arts/Contemporary Art (MAK) in Vienna and Museum der Moderne (MdM) in Salzburg. Her
most important solo exhibitions have been at the Musée d?Art Moderne et Contemporain in
Geneva (2008/2009), ZKM in Karlsruhe and Magasin Centre National d?Art Contemporain de
Grenoble (2001), Villa Merkel Esslingen (1999) and Migros Museum of Contemporary Art
(1998).